リサーチユニット総覧(Research Unit Magazine)

スポーツ環境デザイン・リサーチユニットMaking Sports Take Root in Daily Life Using Placemaking Techniques

代表者 : 渡 和由    中核研究者 : 髙橋 義雄  岡田 幸彦  
他のメンバー : 松田 裕雄  
他機関 : 武田 丈太郎  坂根 正孝  
キーワード: スポーツ、プレイスメイキング、サービス工学、スポーツ環境デザイン、起業家教育

























  • 国土交通省・内閣府 地方再生コンパクトシティモデル事業「スポーツ環境デザインとプレイスメイキング」プロジェクト(下妻市 2018〜2020年)

  • スポーツパークinまつりつくば(つくば市 2016~2019年)

  • ファイターズスポーツコミュニティin下妻市(2017~2018年)


Making Sports Take Root in Daily Life Using Placemaking Techniques

Unit representative : Watari, Kazuyoshi    Core researcher : Takahashi, Yoshio  Okada, Yukihiko  
Unit members : Matsuda, Yasuo  
Other agencies : Takeda Jotaro  SAKANE Masataka  

Unit name: The Sports Environmental Design & Research Unit 

Keywords: LSports, placemaking, service engineering, sports environment design, entrepreneurship education



Associate Professor Watari Kazuyoshi (left), the representative of this unit, and Researcher Matsuda Yasuo (right)

The necessity of sports as a measure to maintain health and improve the quality of life is increasing. However, in Japan, where sports are strongly oriented toward competition, it is difficult to make them an everyday activity.


The Sports Environmental Design & Research Unit is managed mainly by researchers specializing in art and physical education. We also collaborate with local public bodies/companies designing urban projects, with the aim of increasing people’s motivation for exercise using “placemaking” techniques to create attractive places not only for exercise.


Utilizing spaces integrating sports activities and environmental designs

Figure 1: Sports activities using placemaking techniques


We have been promoting research mainly on “the integration of sports and environmental designs”. <The Sports Park in Matsuri Tsukuba> is one of our representative approaches to create a lively atmosphere utilizing vacant spaces and parks that tend to be deserted.


We created an environment for people to stay and communicate with each other by distributing a large number of movable chairs and tables, planning various activities that inspire movements, providing enjoyable foods, suddenly and unexpectedly holding events in various places for everyone to freely participate in, and simultaneously setting up multiple spaces for competitive sports, where people cannot help stopping and watching these competitions.


Figure 2: A view of <3×3.EXE> within the Sports Park in Matsuri Tsukuba


The Sports Park in Matsuri Tsukuba was a social experiment we conducted through collaboration with XEBIO Holdings Co., Ltd. to integrate sports and summer festivals, adopting sports environmental designs. <3×3.EXE> (Figure 2), one of its contents, paved the way for the realization of <3×3 World Tour> at the Utsunomiya Futaarayama Shrine, where sports were integrated with a shrine and festivals.


Making sports take root in daily life by flexibly distributing public facilities and promoting activities

Figure 3: A view of the Waiwai Dome, combining daily sports and placemaking


We also adopt approaches to make sports take root in daily life beyond the temporariness and extraordinariness of events. For example, as an advisor, we helped the establishment of a roofed permanent multi-purpose open space in Shimotsuma City, called <the Waiwai Dome> (Figure 3), utilizing an unused large-scale area at the central part of the city. This facility allows users to hold sports events, exhibitions, and festivals, regardless of the weather.


Organizing many events for industry-academia collaboration with surrounding companies and bodies, the waiwai Dome plays a leading role in promoting the community through sports. In 2017 and 2018, we held an event called <Fighters Sports Community in Shimotsuma City> through collaboration with the Hokkaido Nippon-Ham Fighters as part of the <Project for Area Management through Sports in the Southwestern Area of Ibaraki Prefecture>.


Placemaking is a gimmick to help people live while fulfilling their mental and physical needs. A comfortable space attracts many people, creates a lively atmosphere, makes the place more attractive, and increases the value of the community. We create gimmicks to make sports more familiar, expecting that users will bring enjoyable contents, and play roles in promoting communities.


Social contributions and achievements
  •  <Sports Environmental Designs and Placemaking> Project as part of the Compact City Model Project for Local Revitalization led by the Ministry of Land, Infrastructure, Transport, and Tourism & Cabinet Office (Shimotsuma City, 2018-2020)

  • Sports Park in Matsuri Tsukuba (Tsukuba City, 2016-2019)

  • Fighters Sports Community in Shimotsuma City (2017-2018)

Interviewed on Feb., 6, 2020